Listing Standards — Find Your Center

Breast Imaging Finder (BIF)
Listing Standards

Purpose	These Listing Standards govern what may appear on BIF, who may manage a facility profile, how badges and status labels may be displayed, and when BIF may approve, edit, reject, suspend, or remove content or access.
Who must comply	Facilities, provider representatives, marketing agencies, group administrators, reviewers, and any user who submits or manages listing content, ratings, responses, files, or contact information through BIF.

1. Scope and Core Principles

Listings on BIF must be accurate, current, substantiated, lawful, respectful, and presented in a manner that does not mislead patients, providers, regulators, or the public.
BIF may use a mix of imported source data, provider-submitted information, automated checks, manual review, and user reports to manage listings and enforce these standards.
BIF is a directory and discovery platform. Unless BIF expressly states otherwise in writing, publication on BIF does not constitute medical advice, clinical endorsement, quality certification, or a recommendation of any facility or professional.

2. Eligibility for Publication

BIF may publish a basic facility listing using source data or other reliable inputs even before a facility claims its profile.
To claim and manage a listing, the claimant must be authorized to act for the facility or the applicable parent organization and must complete BIF's verification process.
BIF may require additional proof of authority, identity, employment, affiliation, licensure relationship, or delegated marketing authority before granting or maintaining access.
Facilities and representatives must promptly correct any inaccurate, incomplete, stale, or misleading information.

3. Status Labels and Badge Rules

Label	What it may mean	Publishing rule
Unclaimed	A facility appears in the directory but has not been approved for provider-managed control.	Must not imply provider participation or endorsement. BIF may display a claim invitation.
Claimed	BIF approved a representative to manage the listing.	Must not be presented as a quality rating, accreditation, or regulatory approval.
Verified	The facility appears on the relevant FDA MQSA source listing reflected in BIF's source data.	Must be paired with wording that it reflects source-listing status only and does not constitute FDA recommendation or BIF quality certification.
Enhanced	The provider has access to paid or upgraded profile features.	Must be clearly distinct from regulatory, accreditation, or quality-related badges.
Accreditation / convenience badges	Examples may include ACR accreditation, same-day results, weekend hours, or online scheduling.	Only permitted when accurate, current, and appropriately categorized; convenience badges must not visually mimic regulatory badges.

Status labels and badges are descriptive metadata only. BIF may redesign, relabel, tooltip, sequence, or suppress badges to reduce user confusion or legal risk.

4. Source Data and Accuracy Expectations

Source-based data such as facility name, address, phone number, or MQSA-related status may be imported, normalized, or refreshed by BIF. BIF may prioritize source data over provider edits when resolving conflicts affecting regulatory or core identity fields.
Providers may request correction of source mismatches, duplicates, closed locations, relocations, mergers, or naming issues. BIF may require documentary support before making structural changes.
A provider may not suppress, overwrite, or obscure source-based regulatory information merely because it is commercially inconvenient.

5. Structured Fields and Free-Text Content

Structured fields may include address, phone, website, modalities, appointment options, hours, accessibility features, insurance indicators, language support, parking, and similar standardized profile elements.
Structured fields may be published faster than free-text content, but BIF may still review, reverse, or remove any structured submission that appears inaccurate, unsupported, promotional beyond the field purpose, or inconsistent with source data.
Free-text content includes descriptions, marketing statements, physician biographies, FAQs, educational copy, promotional offers, patient instructions, and custom subpages. Free-text content is subject to editorial review and may be edited for clarity, format, length, consistency, legal risk, or policy compliance.

6. Substantiation and Claim Standards

Providers are responsible for substantiating every factual claim submitted for publication, including claims about services, appointment availability, turnaround times, technology, accreditation, staff credentials, languages, and patient amenities.
Comparative, superlative, or outcome-oriented claims such as "best," "top-rated," "leading," "most advanced," "superior," "highest quality," or similar claims may be rejected unless BIF determines that the claim is narrowly framed, current, and adequately supported.
Claims that imply FDA, ACR, governmental, insurer, or third-party endorsement must be avoided unless the exact relationship is accurate and clearly described.
Facilities may not claim to offer a service, scheduling benefit, or convenience feature that is routinely unavailable, materially restricted, or location-dependent unless the limitation is clearly disclosed.

7. Professional and Clinical Information

Any physician, radiologist, technologist, navigator, or staff information must be accurate and used with permission where required. BIF may request confirmation that biographies, headshots, titles, and credential references are authorized for publication.
Profiles may not imply that an individual is practicing at a location, accepting appointments, or providing a service when that is not currently true.
Licensure, board certification, fellowship, and specialty references must be accurate, current, and framed in a non-misleading manner.

8. Images, Logos, and Intellectual Property

Providers may upload logos, photos, videos, graphics, brochures, and other content only if they own the material or have sufficient rights to publish it through BIF.
Images must accurately depict the facility, staff, services, or educational materials and may not be deceptive, offensive, invasive of privacy, or unlawfully copied from third parties.
BIF may resize, crop, reformat, compress, caption, or decline media for design, accessibility, performance, or compliance reasons.

9. Links, Contact Tools, and Patient Communications

Providers are responsible for the legality and accuracy of linked external pages, scheduling links, intake forms, and contact channels made available through their BIF profile.
Providers may not use BIF contact or inquiry features to solicit unnecessary health details, emergency requests, or highly sensitive information where a safer channel is more appropriate.
BIF may require disclaimers instructing users not to submit urgent medical issues or unnecessary medical information through public or general-purpose forms.

10. Reviews, Ratings, and Provider Responses

Reviews, ratings, and provider responses must comply with BIF's review rules and all applicable law. Fake, purchased, incentivized without disclosure, manipulated, abusive, threatening, defamatory, or privacy-invasive content is prohibited.
BIF may moderate, refuse, delay, de-rank, remove, or investigate reviews and responses that appear suspicious, inauthentic, duplicative, AI-generated without authorization, retaliatory, or inconsistent with platform integrity standards.
Providers may respond professionally to reviews but may not disclose a patient's medical information, confirm that a reviewer is or is not a patient, threaten legal action in a harassing manner, or post content that would violate privacy or professional obligations.

11. Paid Features, Promotions, and Commercial Content

Enhanced profile features, subscription entitlements, promotional placements, and temporary launch offers are governed by the applicable provider terms, order flow, and offer language then in effect.
Providers may not submit promotional claims or pricing language that conflicts with BIF's published offer terms, omits material restrictions, or creates bait-and-switch risk.
Sponsorship, featured placement, or promotional treatment must be identified in a way BIF considers sufficiently clear to users.

12. Multi-Location and Group Administration

A representative claiming multiple locations must have authority for each location or for the parent organization with authority over those locations.
Shared system-level content may be permitted, but location-specific fields must remain accurate for each individual facility.
BIF may require separate verification, separate entitlements, or location-level correction before publishing or syncing network-wide changes.

13. Security, Access, and Administrative Conduct

Claimants and administrators must maintain accurate account credentials, protect account access, and use BIF only for legitimate listing-management purposes.
Credential sharing outside the provider's authorized team may be restricted. BIF may limit roles, require re-verification, or disable access after inactivity, suspected compromise, or organizational changes.
Providers may not use BIF tools to scrape data, probe security, inject scripts, upload malware, or interfere with platform operations.

14. Enforcement and Corrective Actions

BIF may request clarification, documentation, edits, or remediation at any time. BIF may place content into review, withhold publication, remove badges, limit visibility, suspend profile management access, terminate subscriptions consistent with governing terms, or remove content outright.
Repeated violations, material misrepresentations, failure to cooperate, abusive conduct, intellectual property complaints, privacy incidents, deceptive review practices, or suspected fraud may result in escalated enforcement.
BIF may preserve logs, communications, screenshots, and audit records relating to enforcement, moderation, investigations, or disputes.

15. Reporting, Appeals, and Policy Changes

Users, facilities, and rights holders may report suspected inaccuracies, abuse, infringement, impersonation, duplicate listings, privacy concerns, or review issues by contacting hello@breastimagingfinder.com or using the feedback form.
BIF may — but is not obligated to — offer a reconsideration or appeal path for certain moderation or listing decisions.
BIF may update these Listing Standards from time to time. Continued use of BIF after an update may constitute acceptance of the revised standards to the extent permitted by applicable law and the governing terms.

16. Content BIF May Reject or Remove

False, unverifiable, stale, incomplete, or misleading content.
Content that infringes privacy, publicity, copyright, trademark, or other rights.
Medical, safety, or service claims presented without reasonable substantiation.
Fake, deceptive, manipulated, compensated, or undisclosed review activity.
Harassing, discriminatory, obscene, hateful, violent, or threatening content.
Scripts, malware, spam, hidden redirects, tracking abuse, or attempts to bypass platform controls.
Content that appears to solicit unnecessary medical information from consumers through public channels.
Any content BIF believes may create material legal, regulatory, security, reputational, or operational risk.

Listing issues contact: hello@breastimagingfinder.com or use the feedback form.